WHITE HOT FAN GUIDE 

2014 NBA Finals Satire

cOMPANY:

Miami Heat 

date:

MAY 2014

Categories:

Illustration, Layout, Print, Social Media, Video, Motion Graphics

This project was truly collaborative. Excited about being in the NBA Playoffs then Finals we wanted to do something completely new and engaging for our fans and coworkers. We created four volumes of our fan guide highlighting different activities and stereotypes of fandom. Our featured articles included ridiculously easy activities, a fake funny product, advice from Mr. White Hot (an employee who plays this persona seasonally), Missed Connections, Horoscopes, and a Style Guide which of course pushed our retail items. I was personally responsible for the initial layout, illustrations, and the Instagram animated videos (see video below). 

 

 

 

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