Brand Refresh & Look
Art Direction, Marketing, Social Media, Branding, Entertainment
The AmericanAirlines Arena is South Florida's premier venue. It is located right on Miami's Biscayne Bay and is also known as The Waterfront Theater. At a time of transition for the Arena, an opportunity for a fresh approach presented itself. Using client feedback such as "We don't want to look like a bank," "We sell an experience," "We want to be sexy," our team brainstormed a solution inspired by the theme "Spend the Night with us."
Modeling our repositioning efforts to reflect Miami's sexy cosmopolitan vibe we created a look that is young, energetic, and vibrant. With more of a focus on digital media we re-modeled their social accounts, email marketing, light box, and tipoff advertisements.