AMERICANAIRLINES ARENA 

Brand Refresh & Look 

cOMPANY:

AmericanAirlines Arena

date:

JULY 2014

Categories:

Art Direction, Marketing, Social Media, Branding, Entertainment

The AmericanAirlines Arena is South Florida's premier venue. It is located right on Miami's Biscayne Bay and is also known as The Waterfront Theater. At a time of transition for the Arena, an opportunity for a fresh approach presented itself. Using client feedback such as "We don't want to look like a bank," "We sell an experience," "We want to be sexy," our team brainstormed a solution inspired by the theme "Spend the Night with us." 

Modeling our repositioning efforts to reflect Miami's sexy cosmopolitan vibe we created a look that is young, energetic, and vibrant. With more of a focus on digital media we re-modeled their social accounts, email marketing, light box, and tipoff advertisements. 

 

 


Instagram

AA_Instagram.gif

Emails

 

Tipoff Flyer