The 90s are back ya'll
Art Direction, Logo, Illustration, Pattern
My last project at the HEAT :/ but probably one of the more creative projects I have been a part of! I was responsible for the initial art direction and created the campaign logo and player illustrations. The rest of the design team carried the look and really took it to the next level with the website and the video! The campaign was inspired by the resurfacing of a 90s classic jersey and those lame doodles we entertained ourselves (and our jeans) with in middle school.
(The player logos were done in collaboration with Jasmine N.)