HARLEY DAVIDSON 

2012 Annual Report  

client:

School Project

date:

APR 2013

Categories:

Design, Art Direction, Photography, Layout, Annual Report

Harley Davidson, an iconic American brand has survived international competitors by looking back to what originally marked their success—— their superior quality, vintage design, and passionate customers. In this report I express the classic journey of Harley Davidson through the people that proudly represent it’s culture.

All the photography is original and took place at Daytona Bike Week and later a photoshoot with my two models Slim and John in Gainesville, Florida. 

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